My Work

Rebranding

This organization was looking to attract a younger demographic. They had not updated branding in over twenty years, so a fresh look was in order. As with many companies that are very established, changing a logo can be a shock to donors and members if the design is drastically different. Companies often have vehicles and signs with the old logo. It is our job as the designer to be aware and design to accommodate this established brand while bringing it into the current century. Now the new look is fresh and still recognizable as the organization members have trusted for so long.