Blog

Featured Photographer

I have to give special thanks to Lara George Photography for her expert skills in setting up and capturing the headshots used in this website. Making clients feel comfortable and featuring the business is Lara’s superpower. Here are a few of the shots you will find on the site.

Lara’s Logo Redesign

Lara’s husband, Fred, had scribbled a logo design idea some years before, and Lara tasked me with bringing it to life. I was excited to combine the new design with a style that matched her old logo, in keeping with her brand. Many of my clients have a well-known brand and don’t want to confuse customers by changing it drastically. This seamless redesign is an upgrade that can be transitioned with ease. For Lara’s logo, we kept it as a single color line illustration with a similar weight as her old logo.

New Logo

Old Logo

Fred’s sketch