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Some who are married may wish their spouse was a logo. A logo would not argue, cry, or run up the credit card. It would just hang out while you go on with your business. It would not raise a hand when you complain about the lack of new clients, nor would it scowl as you spend money on ads that never produce. A logo would still stand up as tall as possible for you in good times and bad. And you would expect your logo to sell, sell, sell, on your website, social media, truck decals, business cards, and possibly even a billboard.

When was the last time you really looked your logo in the eye and evaluated the strength of this marriage?

Here are some questions to ask yourself:

• Is my brand fresh, current, and creating a great first impression? Or is it looking dated or cheap?
• What would my dream client say if asked an opinion of my brand?

What is my logo trying to say?

Your logo may secretly be sabotaging your sales because it is sad and dingy. It could be begging for a refresh, a facelift, or a complete overhaul. It could be crying for help and you just can’t see or hear it.

AFD to the rescue

Annette Frei is a logo surgeon. She understands that you may have an established brand that people recognize and a completely new logo is out of the question. She is an accomplished designer and Illustrator who knows how to update the look of your loving logo, while keeping the beauty that helped build your business to where it is today.

How does it work?
An evaluation and plan are set, then the redesign process is executed with experienced finesse. Your sweet logo will thank you and then put on the company uniform and outsell any other marketing tools that you have used in the past.