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Some companies choose to go with a type face logo, and forgo a separate symbol to represent the company. Razzolink is a local Internet service company that I have worked extensively with. After researching, and exploring symbols and logo marks it became clear that the name itself was visually strong and could hold its weight with the right font. A professional designer can help showcase your business in the best light.

Whether you use a logotype or a logo mark or both really depends on a boatload of factors. How cool is your company name? Is it memorable? Maybe the letters in the name are interesting? With Razzolink, the strength of the double Z make the name stand out. They are a wireless internet company, and the ‘link’ icon has been way overused, therefore was off the table.

Here is an article that goes deeper into the topic:

Logotype vs. logomark: What does your brand need?

#logofont #logostyle #typefacelogo