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How does your logo translate? Is it strong enough to show in a single color? Can it be reduced to a small icon, or at least adapted? Will it stand out in a crowd; on a busy background; on a billboard? These are all important questions to ask yourself and your designer when building a new visual brand mark. Not all businesses need a billboard, but a logo that works in one color will be an asset when it comes to a variety of marketing tools like embroidered clothing or when placed on a busy background.
In this image, I made a fun sketch of my Annette Frei Design (AFD) logo. How would your logo translate to a graphite pencil drawing?

#brand #logodesign #logosketch #logodrawing#marketing #logo