Brand Consultation
Small business branding does not need to be complicated. As a personal design consultant, I work with owners to build their custom plan, and then design images that follow the guidelines.
At AFD, the consulting role is as a visual design advisor for small businesses, bringing together a plan for a cohesive brand look. Proven practices and creative solutions form the plan so it is easy to build a design package that will solidify and grow your business in a smart way. Set-up and execution of the steps are essential to the success of your business.
Frequently Asked Questions – Brand Consultation
What is a brand consultation and why do I need one?
A brand consultation is a one-on-one session where we look at your business and figure out how to make your visual identity work for you. For small businesses, having a clear, cohesive brand makes marketing easier, helps people recognize your business, and gives a professional first impression.
What happens during a brand consultation with Annette Frei Design?
I work closely with you to understand your business, your goals, and your audience. Together, we create a custom brand plan that lays out your colors, typography, and overall visual style. It’s a clear, easy-to-follow guide that makes building a cohesive brand simple.
How can a brand consultation help my business grow?
A strong, consistent brand builds trust and recognition. When all your marketing—from social media to your website to printed materials—follows the same plan, it looks polished and professional. That consistency helps attract clients and makes your business feel confident and reliable.
What’s included in a brand consultation?
During a consultation, I:
- Review your current branding and materials
- Create a custom brand plan for a cohesive look
- Suggest colors, fonts, and design elements that fit your business
- Guide you on how to apply the plan across websites, social media, and print
- Offer practical tips for executing the plan successfully
Will you help me implement the brand plan?
Yes! I don’t just give advice—I also create the images and graphics you need that follow your brand plan. My goal is to make it easy for you to use your brand consistently and effectively.
What makes Annette Frei Design different from other brand consultants?
I bring a personal, hands-on approach to every project. Each brand plan is tailored to your business story and goals—no cookie-cutter solutions. By combining creative solutions with practical strategies, I help small businesses create a professional and cohesive look that really represents them.
How do I get started?
Just reach out! We’ll schedule a consultation, talk through your business needs, and start building a visual identity that’s smart, practical, and unique to your brand.
What I can do for clients
- Brand audit
- New start-up evaluation
- Draw out the client’s story
- Tagline research and development
- Brand questionnaires and surveys
- Steps to online marketing
- Styleguides
- Follow-up performance check-ins
- Packages available for specific needs and levels
